Our Story

Crafting Dignity
Since Day One

We are more than a fashion brand. We are a promise — that every woman, at every age, deserves to wear her dignity beautifully.

Our Journey

The Excel Timeline

2016

The Seed Was Planted

Excel Fashion Hub was born from a passion for dignified fashion. Our founder began with a single sewing machine, a vision, and an unshakeable belief that Nigerian women deserve world-class fashion.

2018

The First Collection

We launched our debut "Classic Womanhood" collection to overwhelming response. 50 pieces sold out in 72 hours — proof that our vision resonated with Nigerian women.

2020

Baby & Toddler Line

Expanding our vision of dignified fashion to the youngest queens. Our Baby & Toddler collection immediately became a bestseller, with naming ceremony sets flying off the shelves.

2021

CAC Registration

Excel Fashion Hub became officially registered with the Corporate Affairs Commission of Nigeria (RC5248961) — formalizing our commitment to professionalism and accountability.

2023

Nationwide Reach

We began delivering to all 36 states and the FCT. Our WhatsApp consultation model revolutionized how Nigerian women access bespoke tailoring from the comfort of their homes.

2025

The Digital Chapter

Launch of our full e-commerce platform, bringing the Excel Fashion Hub experience to your fingertips. 500+ happy queens and counting — with many more to come.

The Process

Our Craft

🌍

Fabric Sourcing

We source our fabrics from the finest mills across Nigeria, West Africa, and international markets. Every fabric undergoes a rigorous quality assessment before it earns a place in our studio.

  • ✓Premium Nigerian Aso-Oke from Iseyin, Oyo State
  • ✓Hand-woven Kente from West African artisans
  • ✓Italian silk and French lace for evening collections
  • ✓100% cotton for our baby and toddler range
✂️

The Design Process

Our "Classic & Elegant" design philosophy blends timeless silhouettes with modern sensibility. Every design begins with the woman — her body, her story, her occasion.

01
Consultation
Understanding your vision, body, and occasion
02
Design
Sketching and fabric selection tailored to you
03
Measurement
Precision measurements via WhatsApp or in-person
04
Crafting
Hand-crafted with love by our master tailors
Sade O Olayemi
Sade O Olayemi
Founder and Chief Executive Officer
The Designer's Note
"I started Excel Fashion Hub because I saw a gap — Nigerian women deserved fashion that honoured their dignity, their culture, and their beauty. Every garment I create is my love letter to the African woman."

For over 8 years, I have dedicated my craft to ensuring that every woman who walks into Excel Fashion Hub — or reaches us via WhatsApp — leaves feeling more confident, more beautiful, and more herself.

From my studio to your wardrobe, every stitch carries my heart, my vision, and my commitment to dignity in fashion.

Read Founder Story
Meet The Studio

Studio & Team

Our studio is where heritage craft meets modern tailoring. Meet the team who bring the Excel Standard to life.

Excel Okonkwo
Excel Okonkwo
Founder & Lead Designer

Master tailor & creative director — leading design, fittings, and bespoke excellence.

Master Tailor
Aisha Bello
Head Tailor

15+ years of bespoke craftsmanship, specialising in bridal and evening gowns.

Studio Manager
Chinwe N.
Studio Manager

Coordinates production, quality checks and ensures on-time delivery across Nigeria.

Book a Studio Visit
Verified Business

Registered with the CAC

Excel Fashion Hub is a fully registered business with the Corporate Affairs Commission of Nigeria. Your trust and security are our highest priority.

RC Number: RC5248961 · Nigeria CAC Verified